Breaking the Mold

As part of the Struck Media Content Incubator, we partnered with the Art of Home Team to create a series of sketch comedy videos featuring Artie, a mischievous mascot navigating the world of real estate.

Our collaboration focused on idea development, content strategy, and full production execution, working closely with the team to explore how humor and storytelling could help their brand stand out online Real estate content on social media often falls into a familiar pattern, informative, but sometimes dry and predictable. We saw an opportunity to break from that mold. By introducing a comedic character and narrative-driven sketches, we created a playful way for Art of Home to connect with their audience while still reinforcing their expertise and brand personality.

The result is a content approach that blends entertainment with marketing, giving Art of Home a distinct voice in a crowded social media landscape and showing how creative storytelling can transform even the most traditional industries.